Is an avant-garde concept created and directed by Sylvia Villafane. It aims to reroute the work of urban artists to unexpected scenarios where the general public can reach out, enjoy and interact with their work. “La Ruta del Arte” (The Art Route) is not merely a new solid perspective towards the collective integration of culture in everyday life, but a true-life statement that states art’s impact on our current economic and social scenarios. It is a national movement engaged in the support of art, design and community development through innovative and inclusive initiatives.