About Rosario Fernández
Born in Santurce, Puerto Rico, in 1973, artist Rosario Fernández Esteve studied Art Photography at Syracuse University and has become a veteran of editorial and commercial photography, best known for her portraiture.
In her art photography she brings together elements from her fashion and portrait style into beautiful and sometimes more complex imagery. Her emphasis is on creating a scene where the viewer has to look beyond what we think is the obvious, playing with a theme through the use of ambient, color, light and textures instead of focusing only on face therefore creating a deeper connection.
Early on in her career, Rosario was invited to join “Foto Divas”, the highly exclusive group of Puerto Rican women photojournalists and in 2000, she won first prize in photojournalism from the Instituto de Cultura Puertorriqueña. Since then she has won numerous accolades and awards from the Puerto Rico Association of Photojournalists, Overseas Press Club and the Senate of Puerto Rico, as well as having solo shows and being involved in scores of group shows in Puerto Rico and international art fairs such as Photo Miami, Photo LA, Art Americas, CIRCA and Puerto Rico’s International Photography Biennials. Currently her artwork is in numerous private collections locally and abroad.
In 2013 she was commissioned by the Senate of Puerto Rico, as curator of a Photographic Retrospective Exhibit of one of the most important local artists of the 20th century in Puerto Rico.
Currently she revealed her new artwork commissioned by the legendary The San Juan Hotel for their renovated rooms and her personal artwork on display in the lobby. The room series tells the story of Puerto Rico’s beauty, flora, fauna and culture through high impact design pieces.
My vision comes from different levels of emotion and conscious awareness mixed with a pure energy that stems from the subconscious mind and sensitive soul. Photography is the medium I choose not to document or deconstruct a moment in time, but to create a deeper connection through a cognitive dialogue where a genuine relationship is formed between artist, subject and audience.
The images I make become my channel of energy, my drug, my workout, as well as anything you want it to be. Although it is very personal, there is a certain ambiguous nature where the viewer can not only reflect through my experience but also identify themselves within through their own interpretation, therefore making the work accessible to many more but with a hidden connection throughout, unknown to all. When someone has taken with them a piece of the experience, then I feel it is complete.
Shooting portraits everyday in the photojournalist and commercial field, I rely on the expression of the eyes and face to bring out their personalities, yet it is mostly an illusion of who they want you to see and only a fragment of who they really are, hence no bond can really be made with a vacant emotion. In my artwork you will see there are no faces usually visible, but rather focuses on body language, environment, shadows and use of color or lack of, forcing you to look beyond what we think is the obvious. The idea becomes palpable, almost immediate and unquestionably more accurate.